One of the biggest reasons why businesses are facing difficulties in today’s market is because they have low valued message.
Many of the products or services of these business, by contrast, have extremely high value.
But they can not articulate these values in the form of words that attract their clients.
The work is not over just because you’ve built a new, better product.
Your Unikatana value Message (Unique Selling Unique Marketing Message or Message) is the most important message.
Marketing clarifies truths user needs to hear.
Without attractive valuable message, those who would have the greatest benefit she’d left.
If you can not define your unique value message, be sure that your potential customers will not be able.
Without it your business reskira get lost in a sea of similar.
The value message is a promise of value to be delivered.
This is the primary reason why a buyer should purchase from you.
The strong message is valuable specific, often cited figures or percentages.
It could include a brief summary of your job with personal users as a source of evidence and demonstration of your capabilities.
Here is a definition:
“Value message is a clear statement of measurable results that the user receives the use of your products or services. It focuses on the business value of your bid “
It explains what you’re single or unique (Differentiation or differentiation)
Tell your ideal customers why you should buy from you instead of the competition
Delivers specific benefits (tangible values)
It explains how your products solve the problems of customers or improving their situation.
This message is for people to read and understand. It must be the jargon of users.
So you have to know the language customers use to describe your offer and what would be their benefit from it.
It is not a slogan or a phrase. Slogans are OK for big business, for others, not really.
Not a statement about positioning. That statement is the value of the message, but not the same.
Main task of UVP is they singled out from the competition.
Most people checked 4 to 5 different options or service providers before deciding. Certainly you want your offer to be separated at this stage of research.
If you can not find something better to do something. Certainly uniqueness it should be associated with something that interested customers. There’s no point to unique only to be unique.
Mainly it does not have to be unique for the world, but to be unique only in the mind of your customers. Closing of the sale is in the mind of the client, not out in the market between the competition.
# 1 Define real value:
Value is what you get customers.
To better express must understand why customers use your products.
One of the best ways to demonstrate value to know better than anyone else what life was like before your product then your products.
Price is what you pay and value is what you get.
To express value means to clearly define why they would buy.
How your company is less known, better valued message it needs.
Define speech customers
The way you talk about your products is usually different from the way that your clients describe.
The answer is outside your office. It is necessary to interview its users to learn, or to leverage social networks.
The most valuable message is clear:
If these questions are answered, you’re on track.
If your valuable message is not understandable for your users, wrong doing. If you need an insight lot of text to understand the offer, wrong doing.
Avoid superlatives and phrases such as “Unprecedented pre wonderful product” or “best” or business jargon: “Value added interactions”
You must read and understand within 5 seconds.
You should also pay attention to the value that message between your company and your product.
Where am I? What is this? This is the starting position of each new visitor when they come to your website.
You need to present your valuable message, first thing you will see the visitor on your Home Page.
The value message is number # 1 thing that determines whether people will bother reading further or down the Back button.
Web people rush even for things they need.
Titles have priority: They need a roadmap where the user should go next.
The value message is usually a block of text:
You need to type text something like: “This is how you read my mind.”