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How does digital transformation change the marketing funnel?

The marketing funnel is about to go like this: awareness, interest, thinking, intention, evaluation, decision. Typically, marketing is responsible for the first part of the funnel, and then the sale takes over.

SEO? What with that and why do we need it?

Lately, the term optimization is mentioned everywhere. Probably, they often told you it's useful to learn SEO. But do you know why you need it? We give you four reasons why it's important to learn SEO and how it can be found.

Tips for marketing your business offline

Are you one of those people who run a business and for the hundredth time say that they will promote their company mostly through...

5 Key Marketing Metrics: Why Use It?

When it comes to digital marketing, good news is that it can almost be measured. We can collect data from all sorts of sources....

Digital body language – the future of good conversion!

Marketing and sales today should be focused solely on the potential buyer - what he wants, what he needs, and when he is ready...

The buyer’s way

We are constantly talking about how a modern consumer is changing marketing, but the marketing goal has always been the same - sending a...

“Native” Content Marketing

Nowadays, there is a huge cultural change in the field of marketing. It can be noticed if you look at where our focus is...

Have you met these Google AdWords myths?

We are sure that at least once you have gotten into some of the following interesting myths about using Google ads. As a paid...

Digital Marketing Trends for Next Year 2019

Most important digital marketing trends for next year 2019. At each of my last three keynote addresses, I was asked this simple question: “What...