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"Planning is bringing the future into the present so that you can do something about it now"
Your business offers a super product, but the question is how to reach the intended target. What tactic do you use to maximize your online presence?
The marketing funnel is about to go like this: awareness, interest, thinking, intention, evaluation, decision. Typically, marketing is responsible for the first part of the funnel, and then the sale takes over.
Marketing and sales today should be focused solely on the potential buyer - what he wants, what he needs, and when he is ready...
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