Simple, accurate and concise text builds confidence. Here’s a list of 10 things to avoid:
Complex content with many details
In most cases, no detailed explanation is required for the first interaction. It is better to show the details of the product when the user really needs them. For each message, ask yourself: does the user really need this information? Write in small segments for scanning. Not more than 30 words, whenever possible.
Mixing “me / my” with “you / yours”
User confusion may occur, depending on the context.
Bad practice: “Change your preferences in My Profile”.
Good practice: “Change personal preferences in My Profile”.
Words instead of numbers
Effective use of the place on the screen – uses numbers instead of words for numbers.
Bad practice: “You have three new messages”.
Good practice: “You have 3 new messages”.
Focus on what the user can do with your application, rather than making you or your application for the user.
Bad practice: “To get started, we’ll show you the most popular posts.”
Good practice: “Start with these popular posts”.
Frequently used phrases
Reduce unnecessary words. Use simple words and a direct language for users to understand.
Bad practice: “Would you like to keep your changes?”
Good Practice: “Save Changes?”.
Straights and too many promises
Never says “never” is a great rule.
Bad practice: “We will never send you an email again”.
Good practice: “We will only send you important information”.
Too big explanations
Avoid excessive explanations that sound like an order or shout.
Bad practice: “Learn about the new features of the application”.
Good practice: “Welcome”.
Accusation of the user
If you want your business to grow, do not blame your audience. Give feedback to the user so that you will not directly blame him for the error. Focus on the user’s problem, not the error.
Bad practice: “You have entered the wrong email”.
Good practice: “Mail can not be used. Please make sure you have a typing error “.
“Are you sure?”
Rarely when this phrase ever changes something.
Bad practice: “Are you sure you want to delete this photo?”.
Good practice: “Delete this photo”.
All uppercase letters
All capital letters are a good practice for describing the logo or acronyms. When your message has more to read, it does not use it. The speed of reading decreases compared to lowercase.
Bad practice: “SEARCH TALENTS”.
Good practice: “Search talents”.