The consumer world in the 21st century can be called a world of informed consumers. I say I’m informed because they have found a way to “exclude” traditional channels of marketing (television, magazines, etc.). Having this in mind, smart marketers have found a better and more efficient way of marketing. Welcome to the world of content marketing.
But what exactly is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing relevant and consistent content that has a value aimed at attracting and retaining a clearly defined audience, through which a profitable client action or activity is generated.
This means that the goal of Content Marketing is to attract and retain clients through the consistent creation and modeling of relevant and valuable content for the sole purpose of modifying client behavior.
Some say content marketing is an art of communicating with your customers without having to “sell” them. Instead of “selling” your products or services, you and your company are forwarding information that makes the ultimate buyer more intelligent and more intelligent about their own choices. The essence of this strategy is the belief that, as well as your business, you deliver consistent and timely information to customers, in the end, they reward your business with loyalty.
And you know what? This approach works flawlessly in all companies – from the smallest to the largest.
Content marketing is present – and the future – of marketing
Go back and read the definition of content marketing once more, but this time delete the words relevant and valuable. That’s the difference between content marketing and other information “junk” we get from companies that try to sell us “things”. Companies continuously provide information – but not always relevant and / or valuable information (spamming). That’s what makes content marketing so exciting today. Good content marketing has contributed to that a person stand up … read … ponder … behave … different.
Marketing leaders, as well as marketing experts, including Seth Godin and thousands of others, are categorical that content marketing is not only a future but also a present (in addition to the video with the history of content marketing).
Marketing is impossible without great content
Regardless of what marketing tactics you will use, content marketing should be an integral part of the process, not a separate section. Quality content is an integral part of all forms of marketing:
Social media marketing: The content marketing strategy comes before the social media strategy.
SEO: Search engines reward businesses that publish quality and consistent content.
PR: Successful PR strategies address the topics for which their readers are interested, not for their business.
PPC: For PPC to work, you need great content that will support it.
Inbound marketing: Content is the main driver for inbound traffic and leads.
Content Strategy: The Content Strategy is part of many content marketing strategies.
According to a survey by Roper Public Affairs, 80% of business decision-makers prefer to receive information related to a particular company in a series of announcements (articles) compared to advertisements. 70% say that content marketing makes them feel closer to the product that is the subject of the conversation, and as many as 60% say it helps them to make better decisions about a particular product or service.
Whether and how often do you use content marketing? How do you and your business “sell”? Perhaps this post will give you advice for a different direction!