With the design world evolving so quickly, many creatives are keen to stay up-to-date on the progressing design trends to ensure that their clients’ visual identities keep pace with a modern audience.
To ensure you remain ahead of the game, Creative Bloq has listed six graphic design trends that you should look out for come 2019. These include the continuation of visual trends seen in 2018 such as color gradients, but with a modern twist, simplicity in design, as well as the banishing of stereotypes.
Take a look at three of these below, and head over to Creative Bloq for the full list and more details.
One trend that appears to be prominent in 2018 is the way women are perceived through illustration. Alex Thursby-Pelham, lead designer at Wieden+Kennedy London, explains that women today are explored in a much “unapologetic way” than they were in previous years. This is largely due to the increased spotlight on topics such as gender issues and body perceptions.
Illustrators feel they should break away from standard female caricature and dive into multi-dimensional portrayal of women that challenges the status quo. Women today are described as “empowered, angry, joyful, funny and opinionated.”
Gendered stereotypes in the media also do not sit well among internet users. The recent caricature of Serena Williams drawn by an Australian cartoonist proved that such stereotypes will not be tolerated with just a shrug.
Gradients as colors
Gradients are enjoying a revival as many dubbed 2018 as “the year of the gradient.” Lead creative at Jazzbones Mitchell Nelson says HTML5 has allowed people to code gradients more easily, resulting in an increased focus on duotone gradients as compared to flat colors. More websites incorporate brighter gradients paired with dark schemes for a slick feel.
Freelance brand identity designer Helen Baker told Creative Bloq that there has been an increasing number of logo designs with gradients in them, since gradients are colors in their own right. The Brit Awards is one example of a logo that has switched from flat colors to a “rick ‘red carpet’ gradient” logo.
Super functional logos
Michael Johnson, founder of Johnson Banks, noticed that more companies are adopting the “lowercase sans serif” typeface—from Uber to Airbnb. Johnson, however, is unsure if this “stripped down” trend will stick around, but unlike him, creative director of Wolff Olinns Chris Maclean appears to be more optimistic.
Maclean sees companies returning to classic logo design and adopting the phrase “less is more” into their branding. Anything that includes “glossy sheens” and embellishments that don’t express the brand will be discarded. One example is Uber’s new visual identity, where the company partnered with Wolff Olins to develop a fresh look complete with a custom typeface.
Though the logos appear to be simple, he feels that they are balanced out elsewhere. He believes that the logo can remain consistent over time while the brand identity surrounding the logo evolves and features a much more expressive palette.