The digital PR should be part of your marketing budget

Your business offers a super product, but the question is how to reach the intended target. What tactic do you use to maximize your online presence?

The role of the Back-End Web Developer

Your web site or web application is a pile of layers, structure, design, and content, and functionality.

UI Design Trends for 2018: free ebook by UXPin

Many of this year's web design trends did not just appear out of nowhere - they've been evolving over the past few years. Design systems, for example, is a major trend this year, but has been evolving from style guides and pattern libraries for years.

Why Illustrator is the best Graphic Design program

Adobe Illustrator is one of the most diverse and rich software solutions from the Adobe Designer, but it was always unjustifiably in the shadow of Brother Photoshop.

4 Steps to Effective Content Marketing Strategy

Surely you have heard about content marketing so far. You may have had several attempts to apply it for the needs of your business.

How to win an interview for a Front-end developer

Be open, communicative and do not be afraid to explain your thinking process. If that means you go to the board and draw diagrams, even better.

What is UX design and why it is a natural evolution...

With the development of the Internet, technologies and the IT industry today, no company, institution, and any other brand that appears in the public can imagine today without owning its own website.

The warm and gentle “Living Coral” is the color for 2019!

The world's leading color company PANTONE announced the color for 2019: "Living Coral" or "PANTONE 16-1546".

3 reasons why 84% of companies undergo digital transformation

According to Forbes, 7 out of 8 digital transformations fail.

5 not so hidden secrets to work as a web developer

Are you thinking of entering the wildlife of web development? Congratulations! It's a great time to start and even if you do not come with computer science experience.

What actually works UX designer?

I remember when I first heard the term "user experience designer". It was a few years ago, in the signature of the e-message of a friend of mine, whose job I did not understand at all. So I asked him what he was doing.

Satisfied customers, happy freelancers

There is a saying that no project or task has failed because of too much communication, but from too little communication between the freelancer and the client.

How does digital transformation change the marketing funnel?

The marketing funnel is about to go like this: awareness, interest, thinking, intention, evaluation, decision. Typically, marketing is responsible for the first part of the funnel, and then the sale takes over.

Visual storytelling: give life to your product

We are sure that you have heard about this before, but for the reason it is said - the facts are getting stuck, the stories sell. Let's take it a step further in an effort to adapt to the new era and to translate it into - the written stories get tired, while the visually narrated stories lure.

UX in e-mail design

You spend weeks, months, and perhaps years of creating a product with a great user experience. Regardless of whether it's an application, a web site, a client project, or something else, it's important that you devote time to creating something incredibly good.

Freelancer – For Yes (no)!

You wake up in a city you have not been before. You only have a couple of hours of work and then use your time in discovering local culture. It can be the day of a freelancer.

SEO? What with that and why do we need it?

Lately, the term optimization is mentioned everywhere. Probably, they often told you it's useful to learn SEO. But do you know why you need it? We give you four reasons why it's important to learn SEO and how it can be found.

Every company should have a website! – Why?

We all remember the book "1000 Why, 1000 Because". The book which in that period was the answer to many of our questions. In...

Proactive design of user experience

When it comes to designing a user experience, you must have a proactive view. That is to predict what the user would most likely do,...

Less known facts about Adobe Photoshop

Photoshop is probably one of the most powerful softwares ever created. A program that has revolutionized the manner in which photographs are processed, in...