“Planning is bringing the future into the present so that you can do something about it now”
You know that you must have a marketing strategy. Let’s see what are the steps that will bring you to your content marketing strategy. No, it does not include ‘discount marketing’ and ‘buy! Buy! Buy!’ Communication.
Tell your story
Before you start making any marketing ploy, think about what it is that connects us all. Whether you’re an entrepreneur, a salesman, a designer, or an architect – you need to tell your story. Storytelling is one of the ways to build your business and a way to make a real impact on the audience. Dollar Shave Club tell your story great!
What do you want to accomplish with your content?
Start the easiest – document your business activities, product, team and premises. Describe your tours, visualize your idea, describe your thoughts, celebrate your victories and ambitions – online. Talk about things that are most important to you and your business.
The ability to create content is infinite. Different people are attracted to different content: blogging, infographics, templates, e-books, external content and of course videos. Choose what’s relevant to your target group and communicate your message. Remember that with different content, you achieve different goals.
Photos do not take much time for the users, but they can leave a great impression. When building your brand, you can include a whole section of photos. When you have the opportunity to do more good photos, do not publish them all at once. Make a strategy how to use it in the long run, to keep the audience engaged for a long period of time.
The company blog will bring the curious ones to you – those who want to read and know everything. The texts you are writing must be at the highest possible level, yet you have to prove yourself as an expert in your industry. A consistent, quality blog can bring you leads, conversions, memories of social networks and even virality.
People just love the schedules. 90% of the information transmitted to the human brain is visual. 40% of people respond more to visual information than to text. Infographics allow you to pack a large number of information in an easy and interesting way. Your infographics are more likely to share than just reporting.
And here again we are calling for visualization. It takes less time to look at a video than to read text. With a video, you can say everything in a short time. So you can capture the right moment and tell a good story that will motivate your audience. Or, at the end of each video, you can include a call to action and send users to your web site. Here’s a good example of video content:
It may sound a bit daunting at first glance, but e-books are an excellent magnet for generating lions. It may be 5 to 50 pages long, but what’s important is that it should offer solutions and examples, not just conclusions. Remember that good books are always recommended. We recommend this: BAMF Bible.
Go to the extra mile for the great content
Think out of the box. You should always create a good content that is not related to your everyday activities, and it will be interesting and attracting attention. Share information from a famous blog or interesting motivational video, do research with random passers-by and share their statements. This way you will contact your customers without having to force your brand, and yet offer them relevant information.
What if we tell you that some companies plan content for two years in advance? You think you can not do it? It takes a lot of time, organization and creativity to create a quality marketing strategy, but experiences show that it’s not impossible to prepare a plan for a whole year. Follow the steps, explore resources and get in touch. Surely you do not want New Year’s holidays to come, and you do not have good snow and light photographs ready.