Your logo speaks about your company even more than you think. Instead of being afraid that people will get to know your secrets, why not ‘abuse’ the fact that all eyes are pointing at you and taking advantage of the opportunity? Make such a good logo, whatever it is that speaks for itself.
That’s why small and new companies (startups) have the greatest need for a nice logo.
You get only one chance for a first impression, and the first impressions are everything the startup community advocates. You just started paving the way to success and impact so that the first impressions are necessary. And here comes the branding game.
In our opinion, many of the startups do not pay attention to branding, especially to their logo, and a huge part of them have a poor logo bearing a wrong or negative image of what the brand promises. To think good branding that truly and successfully speaks about your company and its story is something that will separate you from the competition.
Remember that you do not have to exaggerate, you do not have to reinvent the Large Hadron Colider, but you just need to look good. Yes, good. Not too special or something unheard of, but good. Think of the best logos that are written on articles, even books – they work because they are good, and mostly because they align with the story of the company. This applies to all types of design – web design, graphic design, even clothing design.
Do not immerse yourself in the table
We are fully aware, only we said that all that is needed is to be good, but do not misunderstand it, it is precisely this that means you are not average. You have to realize that probably 90% of all startups have a ‘worse than good’ logo, which means that having good is obviously harder than it seems.
How to succeed in this? So, starting right from the start – make sure your logo is clear and easy to interpret. You probably do not have the time, nor the money for branding that big companies have. That means that targeting people to associate your logo with your product can be impossible to achieve. Therefore, unlike large companies, you do not have a marketing budget that will ensure that people will associate your symbol with your name.
From this we conclude that every first impression will be important to you. You have to pay attention to what kind of logo you are thinking. Do a thorough examination and devise a logo that will tell your story in a positive way, and at the same time it will look good. Instead of following trends, follow your own instinct. That’s the only way you can stand out.
Pay attention to what your brand deserves
“Pay attention” means the logo you choose to represent your business not to be a thought, instead – to define your brand.
Yes, starting or growing a business is a painstaking experience that involves thinking and careful use of precious resources. But when making decisions about how to invest time, energy and capital, remember that you should not cut down on branding in today’s market. It is very likely that he is the most important decision you will ever make. Follow these five tips for creating a logo that will be the foundation of your brand and will guide your business to success:
Be careful when choosing a typography
The typography you choose will reflect what you stand for. Your brand is built on the basis of two elements – typography and graphics. When combined, they create the basic structure of the most common logo design.
Given that there are only two, it is logical that both are necessary and important. It seems that today everyone understands the importance of typography: we all choose when it comes to choosing a font. Probably by now you already know what your favorite font is.
This means that choosing the right typography can be a huge challenge for you and your small business. You need to study the different types of fonts. Join the knowledge and brand of your business – do you want to leave a serious impression or elegant, fresh and futuristic? Remember that the typography you choose must match the graphic part of your logo.
Sometimes the colors make the difference
When it comes to design, any kind of design, the colors are crucial. You can not have a nice logo if the colors are not beautiful. I think it’s clear.
Carefully select your color palette, but at the same time do not forget to be brave. Choose beautiful and unusual colors that will help you stand out from the crowd. Think of Wes Anderson for a second. Being brave in the choice of colors makes him an excellent director. Do not hesitate and try to think “out of the box”.
Always be careful when choosing, so that it does not resemble that of competition. Be careful not to choose the same colors as they are.
Hire a professional designer
Perhaps you have a good eye for aesthetics, or you’ve been one of the best in class but this is not something you should search for shortcuts. This is not something you can learn through lessons and do it yourself. You will not save money when it comes to branding, and you do not have to. It’s too risky and too many things depend on branding itself. That’s why you must learn to read recommendations, inquire, and find the experienced designer who worked for many companies.
And when you hire him, do not forget to establish a clear communication. Do not hold back if you have something to tell him and trust him because you have not chosen him for no reason. Something that frightens designers is poor communication.
