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People are connected more than ever before in the digital era. The internet has revolutionized marketing with digital methods. The emergence of social media has further strengthened the prospect of digital marketing.
According to Forbes, 7 out of 8 digital transformations fail.
The marketing funnel is about to go like this: awareness, interest, thinking, intention, evaluation, decision. Typically, marketing is responsible for the first part of the funnel, and then the sale takes over.
Marketing and sales today should be focused solely on the potential buyer - what he wants, what he needs, and when he is ready...
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