UI/UX Design Trends In 2020


A year ago we listed the main UX trends in 2019. This time we decided to take a step further and talk not only about UX trends but also the latest UI tendencies. So, what can we expect from UI/UX design in 2020? Here is Cadabra Studio‘s vision of the trends worth implementing to your projects in 2020.

Device Synchronization

Flash VPN Service by Cadabra Studio

To control their routines, modern users need dynamic capabilities — home, health, work, shopping, traveling — whatever they are doing, it requires the Internet and some special instruments. Users feel much more comfortable if gadgets behave as a single system. This allows integrating daily tasks to the system, aligning them with the users’ lifestyle, and keep them updated through any device.

Minimalism & Buttonless

Landing Page UI Kit by Cadabra Studio

This trend was born by the flowery and detailed designs from the mid-2010s. By 2020, people are already tired of attempts to delight them this way. Moreover, since the volume of the information we have to digest every day is constantly growing, users now tend to avoid visual trash and choose interfaces that don’t require a lot of effort to work with. Minimalism is inextricably linked with buttonless tendency — simplified design makes native gestures more popular.

Communication With Users (UX Writing)

Empty States Illustrations Kit by Cadabra Studio

Along with the minimalism, users’ tiredness of complicated designs resulted in the attention to communication with the user by means of hints, tutorials, onboardings, empty states and so on. A lot of effort is put into their creation and making them as useful as possible. The phenomenon used to enhance communication with the user is UX writing. It appeared on the scene in 2017 and since then its popularity continues to grow. It is extremely important to rely on UX writing principles while creating an intuitive design. Still, make sure that you have explained to the user what to do.

Voice UI&AI Technology

Translator Voice UI by Cadabra Studio

Design is not necessarily about the visuals. Actually, the architecture and logic are the top of mind. The latest technology made the concept “UI without UI” possible and put voice UI at the center of the stage — the simple and convenient option. The issue this trend will face in 2020 is the ways to present the voice UI to the user and clarify how to interact with it. Check out our idea on how it may be presented


User interaction with a 360 map by Roman Salo

When it comes to virtual or augmented reality, the first word that comes to mind is ‘fascinating’. The wide use of VR&AR technologies is quite a new tendency, so there are no strict guidelines or rules on how to implement this trend to the product. It has just started as a trend and has a great perspective to stay in trend for many years. Recently it has been used mainly for entertainment, but there is a huge variety of options on how to use such an interesting technology for the needs of sales and marketing.

Bright UI

Educational Platform UI design by Cadabra Studio

Bright, nice colors will be trendy. We’ve got enough of pale and dark interfaces — get ready for colorful interfaces and juicy illustrations. Our experts say that vibrant colors and neon will be on the top among 2020 UI trends. Neon is going to be popular cause the 90s are huge now, juicy colors — as the reaction to the wave of pastel colors and soft styles.

3D Animation

Cinema App 3D Design by Cadabra Studio

3D technology has been around for some time, but since it was too demanding, designers rarely implemented it to the interfaces trying to keep the levels of speed and performance. Fortunately, by 2020 browser improved a lot, which allows designers to experiment more with 3D graphics. And we are sure, 3D interfaces are a huge trend for the next few years.

In Cadabra, we believe that the real winning design in 2020 is the result of a skillful combination of AR/VR, 3D animation, and UI/UX design — the mix of technologies gives rise to a truly innovative design.

Can you add some more trends to our list? Tell us!


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