Modern logo design is a pool of classic and trending features, which combined together create a new fresh brand mark.
Today’s contemporary design is illustrated by smooth lines, simple lettering, color, and well-defined elements.
Below, we’ll show trends in modern logo design with examples from well-known companies and brands.
If you’re looking to create a minimal design, use gradients, like hand-drawn images, or have a strong need for a responsive logo, we’ll help you with these trends and examples.
1. Minimalization
Drop the decorations. Nowadays, logos that feature a minimal style are absolutely trending.
This is a modern path that’s been evolving for a long time where designs feature softer styles, as few words as possible and fewer colors.
Minimal styles are spreading for a few reasons:
- They are easy to read at a glimpse
- They reflect an general trend in design of all types
- Big brands are using it – Google, Spotify, Dunkin Donuts, Best Buy, Airbnb and others have all updated their logos
2. Gradients
Gradients are one of the finest color trends to jump back to after being “margined” by material design trends. Newer types of gradients have been bright, brave and incorporated into the design. They are anything but dull.
This tendency is booming over to logo design as well. The modern use of gradients is to make them noticeable.
Mozilla Firefox uses gradients in its logo features and general website design. A color theme – such as a specific gradient shade – can bring a visual theme so that people know you almost by color. (There are rumors that the future version of the logo will contain an even more noticeable gradient style.
3. Icon Next to Text
This is one of the trends that separates many fresher logo designs from any logo design more than 6 months ago – a text and icon element located next to each other.
For a while, features in icon design appeared to touch or overlay. Not anymore.
Designers are seeing logo elements – icons and text – as separate things. This has few explanations:
- People will see each part of the logo separately, visually distinguishing the icon of the text
- This trend creates an easier visual track for responsive logos or social media icons
- This option can be entertaining, and adjustable when it comes to animation
4. Responsive Logos
Responsive logos move based on the scope of the viewport where they are presented. A logo can embrace one or two varieties or five or six for diverse use cases.
Nearly all responsive logos contain a full-size render which is the most complex version of the design and a logo-only alternative which is the most elementary choice for the smallest uses.
An example of responsive logo can be the logo of Chanel in the photo above which explains how these kind of logos work. There are infinite options to experiment with.
5. Bright or Bold Color
Use bright color to a logo design to make it stand out.
When it comes to color and logo design, designers are playing with vivacious brand marks including amusing color palettes, with often surprising hue combinations.
The design for Audrey & Bernice landscapes an extensive palette with plenty of contrast. While the A and B contain some of the same colors, the bursts of green and red stand out.
6. Text in a Box
“Text in a box” logos are another example of how minimalism is turning into an impacting design. This logo style is extremely easy to read and highly practical.
This style matches best with clean letters and simple words.
Supreme has a text in a box logo that highlights the importance of the name in the design. The larger bold letters have an immediate impact in the logo.
7. Hand-Drawn Logos
The secret to a firm hand-drawn logo is that it is creative, but not chaotic.
The tough thing with this modern logo design is that it’s hard to explain. You practically just recognize it when you see it.
The logo of Alexie shown above shows a simple drawing done either by hand or computer. It’s lively and simple and just flawed enough to be charismatic.
Having a modern logo design tells potential customers or website visitors that your trademark or business is trendy and interesting. A solid logo can create trustworthiness and confidence.
Even small twists to the current logo – such as restructuring it to eliminate old elements – can bring new life to a brand mark.
