Except that it builds recognition and should look nice, the logo of a company is much more than that. Too big responsibility for a design!
Powerful logo sets you apart from the competition.
Something like the first impression of a job interview, you have no chance for a second. The original, unique and fresh look of the logo allows your brand to stand out from the competition. A well-designed logo can greatly improve the success of the business, since you will surely want to appear online, on websites, events and portals, right? Big stop for already viewed designs and shapes that are in the trend, just because you think they will connect you to them by recognizing.
You know exactly who you are and what you are representing.
A visual picture of how you want to communicate your brand. The message sent by your logo is most important. You do not have to show exactly what the company does the logo. Have you seen a car in the automotive industry? 🙂 Apple do not have a phone or a laptop. The feelings caused by a brand are more powerful than we think.
Often, a particular brand is associated with human characteristics. For example, if we take Brainster he is young, tireless, always ready for new ideas, adventures and making missiles. The same features awaken the logo itself. In designing a logo, it’s always less is more. As long as the logo is in some way related to the strategy, vision and mission of the company, the “lifespan” for it is long.
Build brand recognition.
Year 2018, it’s normal to be a bad logo to deter customers even before they knock on the door! Old folk is that for a brand one should devote time to his logo, as much as time has been deduced in the thought process of the idea for that brand. And maybe more! Do you really think, if the idea is good, how can the logo be solved? Unfortunately, there are many. You need to tell the story in a positive way and instant to connect the rest with your product or service.
The colors make the difference.
Close your eyes and imagine McDonald’s’s famous yellow bows. Imagine being gray? Apart from the form, an equally important moment in your brand is the color of your logo and the psychology behind it. When it comes to design, any kind of design, the colors are crucial. Surely you immediately remember the red color of Coca Cola and the blue on Facebook. And you know that in the sea of brands, you will always recognize them. The idea of your future logo may be black and white, colorful, or monochrome. It’s best to have a brand book for your brand where, besides the basic color, there will be 2-3 variants of your logo. So you will get the best out of your logo, for a different print or online material.