The newsletter signup form is one that you may relate with more often than you think. Email marketing is one of the greatest and most-used ways in which brands relate with customers. And it all starts with a sign up.
Signups are very common and can be used in many forms from pop ups to full-page forms. Many people click unconsciously (without even thinking about the design), but a well-made form encourages the action in the first place. Here are 10 ideas on how can you create a signup that looks fresh and trendy?
1. Keep It Short
There is only one thing that the signup form should ask for – the email address of the user. It is short and easy. This will most probably and hopefully encourage action from the visitor. One word of advice – even if you need more information about the users, it is probably smart to start only with the email address and ask for more info later.
This two steps will give you a chance to turn to the customers again after the initial contact and help you find more and maintain contact with them.
2. Give the User something in return
We all love presents. That is actually the one thing which will make users give their email address to you.
There are many forms of gifts you can try like freebie from your site, stickers sent as a physical gift or some special content that users want in their inbox. Lastly, please make sure that you give the users assurance that you won’t spam their inboxes.
3. Share Signup Stats
More and more sites are showing signup stats along with the signup form and this is a great innovative idea. Use these numbers to legitimize signing up for a newsletter in the first place and also to make entertaining visual or infographic.
Showing the value and numbers of the signup can actually help you gain more users. Just be careful when picking your wording and make sure they are based on audience size –make users feel like part of an special club or like they will miss what everyone else already knows.
4. Design It
Poor images, misspelled words, odd colors – might fright users away from your sign up. Are you sure you want to share info with a brand/business that communicates in this way?
A well-made signup form embraces the same elements as any other worthy design.
In order to make the most visuals focus on simple typography, concentrated color and a straight message. It is very easy to scan and fill out in just a few seconds to grasp users and get maximum number of signups.
5. Easy one column formats
The form must be straightforward. It doesn’t get a lot of less complicated than one column format. (This also works nice when thinking about responsive styles.) Other great benefit of the single column design it the easy way to use it. If you put multiple fields in multiple columns, some users might miss to fill in some components, leading to a mistake.
If everything is kept in a very single column you can be sure that you have overpassed possible confusion.
6. Make it Mobile-Friendly
A small box — suppose a bit smaller than the screen of your phone – is the correct size for any signup form. Depending on the device, the shape would probably change. On mobile devices will most likely be more vertical and has n horizontal orientation on desktops. However, you have to be sure that all the data has to clearly work on one screen while not scrolling up and down or left and right. Each field has to be large enough to type and tap very easy. Most probably, users will leave your form if it’s a pain to fill in; this can be very true for mobile users with even shorter attention spans.
7. Button’s importance
Use buttons! They are your style friend. You can use flair or color so you can attract users to fill in or tap the button.
It’s alright to put a large button next to the signup form. The visual reminder will make encourage users to click on it and submit the form they filled. A simple well designed animation or hover impact will add a bonus that makes your website unforgettable.
When we talk about buttons, we can’t ignore the Facebook/Twitter/other social media signup. These buttons are another way to get signups fast and easy.
8. Make your personality noticeable
While several of the types we’ve talked before are using a minimal design – this is partly because of the trend of minimalist art generally – no matter what type of signup form you select ought to showcase the temperament and personality of your brand.
A high-color or big-image style will work for a signup type. You can also try and add language and a call to action that uses the same tone as your brand. It’s acceptable to be fun and cool if your client base already expects that from you.
9. Direct Users to Your Site at the End
The design doesn’t finish once a user completes the form. A crucial a part of the form is what happens next. Direct users to your website in order to continue to communicate.
Also take into consideration a way to handle users that don’t offer you their information. What happens if they left the form on the left side unfilled? (There is nothing more annoying than being unable to look at a website unless a form is completed.)
We checked out many different versions of email signups here as well as the trends of designing the most interesting and effective form possible. At the ends, it’s very simple. In this initial contact, ask the user for an email address.
And then start designing. Make it simple and scannable. Users will be thankful and hopefully get back to you in the form of email signups!
