Tag: marketing

As we step into 2024, digital marketing is evolving at a fast pace, driven by new technologies, changing user expectations, and a renewed focus on privacy and sustainability.

As part of our series of design in 2021, Natasha Jen, partner at Pentagram, looks at what will happen in graphic design in the next 12 months.

Even though the world looked different in 2020, subscribers’ tastes and preferences continued to shape and change elements of successful email design.

Website’s average life is three years, but design elements – such as color and lettering are updated more often than that.

We have already entered in 2019, and we are still expecting to make some predictions about the next big trends in digital marketing. Industry experts...

"Planning is bringing the future into the present so that you can do something about it now"

People from the online marketing sphere are killed by work to reach the first Google search results.

The consumer world in the 21st century can be called a world of informed consumers.

Your business offers a super product, but the question is how to reach the intended target. What tactic do you use to maximize your online presence?

The marketing funnel is about to go like this: awareness, interest, thinking, intention, evaluation, decision. Typically, marketing is responsible for the first part of the funnel, and then the sale takes over.